The Group was founded in 2006 and has managed to consolidate into a rapidly growing telecommunications operator maintaining a continued expansion policy through acquisitions. Its philosophy is to have the most competitive market supply, both in price and quality of service, ensuring high customer satisfaction.
The MASMOVIL Group is the fourth largest telecommunications operator in Spain included in the IBEX 35, the most important index of the Spanish Stock Exchange and which offer fixed line, mobile, and internet services to residential customers, businesses and operators, through its main brands: Yoigo, MASMOVIL, Pepephone, Llamaya, Lebara, Lycamobile and Hits mmobile. The Group has its own mobile network infrastructures for fixed fibre, ADSL, 3G and 4G. MASMOVIL Group’s fixed network reaches 18 million households with ADSL and close to 26 million with optical fibre. Its 4G mobile network covers 98,5% of the Spanish population. The Group has also reached agreements with other telecommunications operators in Spain, therefore completing its coverage of fixed and mobile networks, becoming one of the operators with the best network coverages in Spain. The Group has more than 11,8 million customers.
Connecting people with the latest available technology and ensuring best client experience.
Being the telecom company with the highest client satisfaction in Europe and positive impact in people, our shareholder and the planet.
Client first always
- We care for them and avoid them any problem.
- We quickly identify any need to provide them with the best solution.
- We innovate to generate tangible quality and value for our clients.
- We smile and work with enthusiasm and honesty.
- We dare trying new ways of doing things.
- We enjoy working, learn from our mistakes, and celebrate our achievements together.
- We are pragmatic and fast.
- We look for simple and efficient solutions.
- We avoid unnecessary bureaucracy.
- We prioritize long term value creation above short term benefit.
- We look for positive impact for our clients, employees, partners, shareholders and society.
- We take care of our environment.
MÁSMÓVIL was listed on the MaB in March 2012. During 2014, the Group joined forces with several telecom operators that had strong entrepreneurial spirits and sustained growth in their respective markets, including: MASMOVIL (residential market), IBERCOM (companies), QUANTUM (operators), XTRA TELECOM (companies and operators) and THE PHONE HOUSE MOVIL (residential).
Thus creating a new Group during 2014, which was 15-20 times bigger than in the previous year. The MASMOVIL Group had a strong customer base in this year: 700,000 in the residential area. Of them 300,000 were mobile and broadband customers, whilst 400,000 corresponded to VoIP services, along with 25,000 customers in the business area.
Throughout 2016, MÁSMÓVIL made significant acquisitions that have allowed it to become the fourth largest telecommunications operator in Spain. In May, the company acquired Pepephone and then in June, the group closed the purchase of Yoigo. After these two operations, the MASMOVIL Group closed September with about 4.5 million customers, of which 4.4 million were mobile customers and about 80,000 fixed broadband.
In 2017, the Group has continued with its acquisitions policy by buying Llamaya, a mobile virtual network operator offering prepaid services, mainly to Latin Americans living in Spain and has consequently added 170,000 new customers to its portfolio.
In 2018, Group MASMOVIL continued leading the growth of the Spanish market both in terms of portability and in fixed and mobile new lines and it still being the Spanish operator with the most satisfied customers in the market. The Group has also continued to develop its acquisition policy with the purchase of Lebara. Thanks to this acquisition, the Company increases its presence in the ethnic customer segment leading this market and reached more than 7.5 million customers. Its brand Yoigo launched the first infinite data rate in the Spanish market and it had been launched the first television services. In addition, it has launched the Yoicard credit card, its first financial service as a result of the agreement with Cetelem. Furthermore, in its determined commitment to reduce the digital divide in Spain, it already offers broadband internet via satellite to 100% of the Spanish population through the satellite KA-SAT, thanks to the agreement with Eutelsat.
In 2020 and after the takeover bid launched by the Cinven, KKR and Providende funds, the MASMOVIL Group has become a 100% private company and has allowed it to consolidate itself as one of the main telecommunications companies in the country with the greatest growth potential. The Group has strengthened its presence in Portugal with the acquisition of 100% of Nowo Communications, which confirms our commitment to the Portuguese residential market.
5G is another challenge that we have embarked on in 2020 from Grupo MASMOVIL, launching service trials in 19 Spanish cities in our firm commitment to offering customers the best telecommunications networks.
In addition, it has signed an important collaboration agreement with El Corte Inglés to offer commercial initiatives to its clients, has signed the letter of commitment with B-Lab and has joined the United Nations Pact on sustainability and has launched different commercial initiatives 5G innovators and industrial pilots. Finally, during the pandemic, the Group has kept Spain connected through the availability of its fixed and mobile networks, donated more than 1 million FFP2 masks and collaborated for the connectivity of hospitals and nursing homes with the donation of equipment and SIM´ s to facilitate communication between family members